STSPlus Coach Profiles
Coach Carl
PMS: Hospitable
STR Superpower : Pricing
Luke Carl is co-founder of the Short Term Shop and CEO of STSPlus. Also host of the Short Term Show podcast.He bought his first investment property in 2012. He has since done every trick in the book; House hack, BRRRR Method, HELOC, 1031 Exchange, Single Family, Small Multi-Family, Apartments, LTR, & STR.He has over 4000 reservations on his STR resume, and is the creator of the Enemy Method.
He personally holds well over 200 units in 6 markets in 4 states. He is an avid runner, has 2 children, and a loving wife. With STSPlus & Management Monday™️ Luke has taught nearly 10,000 people just like you how to be rockstar vacation rental hosts.
Coach Brooklyn
PMS: Hospitable
STR Superpower: Guest Communication & Listing Optimization
Brooklyn and her husband Ethan began their real estate journey in March 2020 with The Short Term Shop. Quickly hooked, Brooklyn joined the team as Community Manager in late 2022 to help other new investors.
They now manage four short-term rentals in the Smokys and Gulf Shores, own 11 long-term rental units, and have completed four flips. What began as a way to earn extra income has grown into a mission to build generational wealth for their two young kids—and fund a few extra Disney trips along the way.
PMS: OwnerRez
STR Superpower: Number Ninja
Chuck is retired from 30+ years in technology and government where he developed expertise in a wide variety of subjects and traveled extensively throughout the world.
He dove into real estate investing in 2012 with LTRs and has owned over a dozen STRs. He currently has several listings he successfully self-manages when not spending time on the beach.
Coach Chuck
PMS: Hospitable
STR Superpower: Pricing
PMS: Hospitable
STR Superpower: Guest Communication & Listing Optimization
PMS: OwnerRez
STR Superpower: Number Ninja
Luke Carl is co-founder of the Short Term Shop and CEO of STSPlus. Also host of the Short Term Show podcast.He bought his first investment property in 2012. He has since done every trick in the book; House hack, BRRRR Method, HELOC, 1031 Exchange, Single Family, Small Multi-Family, Apartments, LTR, & STR.He has over 4000 reservations on his STR resume, and is the creator of the Enemy Method.
He personally holds well over 200 units in 6 markets in 4 states. He is an avid runner, has 2 children, and a loving wife. With STSPlus & Management Monday™️ Luke has taught nearly 10,000 people just like you how to be rockstar vacation rental hosts.
PMS: Hospitable
STR Superpower: Pricing
Luke Carl is co-founder of the Short Term Shop and CEO of STSPlus. Also host of the Short Term Show podcast.He bought his first investment property in 2012. He has since done every trick in the book; House hack, BRRRR Method, HELOC, 1031 Exchange, Single Family, Small Multi-Family, Apartments, LTR, & STR.He has over 4000 reservations on his STR resume, and is the creator of the Enemy Method.
He personally holds well over 200 units in 6 markets in 4 states. He is an avid runner, has 2 children, and a loving wife. With STSPlus & Management Monday™️ Luke has taught nearly 10,000 people just like you how to be rockstar vacation rental hosts.
PMS: OwnerRez
STR Superpower:Number Ninja
Chuck is retired from 30+ years in technology and government where he developed expertise in a wide variety of subjects and traveled extensively throughout the world.
He dove into real estate investing in 2012 with LTRs and has owned over a dozen STRs. He currently has several listings he successfully self-manages when not spending time on the beach.
Brooklyn and her husband Ethan began their real estate journey in March 2020 with The Short Term Shop. Quickly hooked, Brooklyn joined the team as Community Manager in late 2022 to help other new investors.
They now manage four short-term rentals in the Smokys and Gulf Shores, own 11 long-term rental units, and have completed four flips. What began as a way to earn extra income has grown into a mission to build generational wealth for their two young kids—and fund a few extra Disney trips along the way.
Chuck is retired from 30+ years in technology and government where he developed expertise in a wide variety of subjects and traveled extensively throughout the world.
He dove into real estate investing in 2012 with LTRs and has owned over a dozen STRs. He currently has several listings he successfully self-manages when not spending time on the beach.
PMS: Hospitable
STR Superpower:Design & Guest Experience
Originally from the Chicagoland area, I transitioned into the short-term rental (STR) industry in 2021 after 15 years of teaching.
With the support of my husband and two kids, I’ve fully committed to STRs. Self-managing properties in the Smokies and Branson. I enjoy helping others navigate the world of short-term rentals, reflecting my passion for teaching.
Erica is also the Client Experience Manager for The Short Term Shop.
Coach Erica
PMS: Hospitable
STR Superpower: Design & Guest Experience
Originally from the Chicagoland area, I transitioned into the short-term rental (STR) industry in 2021 after 15 years of teaching.
With the support of my husband and two kids, I’ve fully committed to STRs. Self-managing properties in the Smokies and Branson. I enjoy helping others navigate the world of short-term rentals, reflecting my passion for teaching.
Erica is also the Client Experience Manager for The Short Term Shop.
Coach Katrina
PMS: OwnerRez
STR Superpower: Guest Communication & Proactive Hospitality
Katrina is a short-term rental owner with properties in Pensacola Beach and New Orleans. She focuses on guest experience through proactive hospitality and clear communication.
With experience in STRs, long-term rentals, and commercial real estate, she brings a well-rounded perspective to property
management.As
a live-in STR manager and mom of two, Katrina values the flexibility real estate offers to balance family and travel.Outside of hosting, she enjoys cooking, exploring new places, and helping others grow their portfolios by sharing her journey.
Coach Jason
PMS: Hospitable
STR Superpower: Guest Experience
Jason is a short-term rental owner and manager with properties in multiple markets. He specializes in themed stays, DIY remodels, and creating 5-star guest experiences. Currently, he's doing a live-in BRRSTR to grow his portfolio while staying hands-on.Based in Kissimmee with his wife and two kids, Jason got into real estate for financial freedom and more family time. He enjoys camping, beach trips, and the outdoors.With expertise in STR management, DIY renovations, and creative design, Jason helps other investors gain confidence and grow their portfolios.
PMS: Hospitable
STR Superpower: Design & Guest Experience
PMS: OwnerRez
STR Superpower: Guest Communication & Proactive Hospitality
PMS: Hospitable
STR Superpower: Guest Experience
Originally from the Chicagoland area, I transitioned into the short-term rental (STR) industry in 2021 after 15 years of teaching.
With the support of my husband and two kids, I’ve fully committed to STRs. Self-managing properties in the Smokies and Branson. I enjoy helping others navigate the world of short-term rentals, reflecting my passion for teaching.
Erica is also the Client Experience Manager for The Short Term Shop.
Katrina is a short-term rental owner with properties in Pensacola Beach and New Orleans. She focuses on guest experience through proactive hospitality and clear communication.
With experience in STRs, long-term rentals, and commercial real estate, she brings a well-rounded perspective to property management.As a live-in STR manager and mom of two, Katrina values the flexibility real estate offers to balance family and travel.Outside of hosting, she enjoys cooking, exploring new places, and helping others grow their portfolios by sharing her journey.
Jason is a short-term rental owner and manager with properties in multiple markets. He specializes in themed stays, DIY remodels, and creating 5-star guest experiences. Currently, he's doing a live-in BRRSTR to grow his portfolio while staying hands-on.Based in Kissimmee with his wife and two kids, Jason got into real estate for financial freedom and more family time. He enjoys camping, beach trips, and the outdoors.With expertise in STR management, DIY renovations, and creative design, Jason helps other investors gain confidence and grow their portfolios.
Coach Patrick
PMS: OwnerRez
STR Superpower: Finding good deals
Patrick is a passionate short-term rental investor. Since 2021, he has successfully managed and grown his STR portfolio, currently operating four properties in Panama City Beach and Cape San Blas, Florida. His superpower is finding great deals—identifying undervalued properties and transforming them into profitable, well-loved vacation rentals. He enjoys helping others navigate the world of short-term rentals, sharing insights on maximizing profitability, and building long-term wealth through real estate.
Coach Jim
PMS: Guesty For Hosts
STR Superpower: Attention to detail & guest experience
Jim is an experienced Estate Manager and Personal Representative with 13+ years managing 50,000 sq. ft. of luxury real estate across three states.
Skilled in property upkeep, events, budgeting, and team leadership, he began investing in real estate in 2019, including a short-term rental in the Smoky Mountains.
With help from the Short Term Shop and hands-on work, he and his wife launched a successful STR business. Based in upstate New York, Jim enjoys traveling, hunting, fishing, carpentry, and helping others succeed in real estate.
PMS: Hospitable
STR Superpower: Guest Communication/Experience and Pricing
Kelly and her husband own 3 long term rental properties in the Houston area near their home.
They started on the STR journey in 2021 when they purchased a cabin in Gatlinburg. They now own 3 cabins in the Smoky Mountains. They have two 3 bedroom cabins and a 4 bedroom cabin with an indoor pool.
Coach Kelly
PMS: OwnerRez
STR Superpower: Finding good deals
PMS: Guesty For Hosts
STR Superpower: Attention to detail & guest experience.
PMS: Hospitable
STR Superpower: Guest Communication/Experience and Pricing
Patrick is a passionate short-term rental investor. Since 2021, he has successfully managed and grown his STR portfolio, currently operating four properties in Panama City Beach and Cape San Blas, Florida. His superpower is finding great deals—identifying undervalued properties and transforming them into profitable, well-loved vacation rentals. He enjoys helping others navigate the world of short-term rentals, sharing insights on maximizing profitability, and building long-term wealth through real estate.
Jim is an experienced Estate Manager and Personal Representative with 13+ years managing 50,000 sq. ft. of luxury real estate across three states.
Skilled in property upkeep, events, budgeting, and team leadership, he began investing in real estate in 2019, including a short-term rental in the Smoky Mountains.
With help from the Short Term Shop and hands-on work, he and his wife launched a successful STR business. Based in upstate New York, Jim enjoys traveling, hunting, fishing, carpentry, and helping others succeed in real estate.
Kelly and her husband own 3 long term rental properties in the Houston area near their home.
They started on the STR journey in 2021 when they purchased a cabin in Gatlinburg. They now own 3 cabins in the Smoky Mountains. They have two 3 bedroom cabins and a 4 bedroom cabin with an indoor pool.