STSPlus Coach Bios
Coach Carl
Luke Carl is co-founder of the Short Term Shop and CEO of STSPlus. Also host of the Short Term Show podcast.
He bought his first investment property in 2012. He has since done every trick in the book; House hack, BRRRR Method, HELOC, 1031 Exchange, Single Family, Small Multi-Family, Apartments, LTR, & STR.He has over 4000 reservations on his STR resume, and is the creator of the Enemy Method.
He personally holds well over 200 units in 6 markets in 4 states. He is an avid runner, has 2 children, and a loving wife. With STSPlus & Management Monday™️ Luke has taught nearly 10,000 people just like you how to be rockstar vacation rental hosts.
PMS: Hospitable
STR Superpower: Pricing
Coach Brooklyn
Brooklyn and her husband Ethan began their real estate journey in March 2020 with The Short Term Shop. Quickly hooked, Brooklyn joined the team as Community Manager in late 2022 to help other new investors.
They now manage four short-term rentals in the Smokys and Gulf Shores, own 11 long-term rental units, and have completed four flips. What began as a way to earn extra income has grown into a mission to build generational wealth for their two young kids—and fund a few extra Disney trips along the way.
PMS: Hospitable
STR Superpower: Guest Communication & Listing Optimization
Coach Erica
Originally from the Chicagoland area, I transitioned into the short-term rental (STR) industry in 2021 after 15 years of teaching.
With the support of my husband and two kids, I’ve fully committed to STRs. Self-managing properties in the Smokies and Branson. I enjoy helping others navigate the world of short-term rentals, reflecting my passion for teaching.
Erica is also the Client Experience Manager
for The Short Term Shop.
PMS: Hospitable
STR Superpower: Design & Guest Experience
Coach Chuck
Chuck is retired from 30+ years in technology and government where he developed expertise in a wide variety of subjects and traveled extensively throughout the world.
He dove into real estate investing in 2012 with LTRs and has owned over a dozen STRs. He currently has several listings he successfully self-manages when not spending time on the beach.
PMS: OwnerRez
STR Superpowers: Number Ninja
Coach Jason
Jason is a short-term rental owner and manager with properties in multiple markets. He specializes in themed stays, DIY remodels, and creating 5-star guest experiences. Currently, he's doing a live-in BRRSTR to grow his portfolio while staying hands-on.
Based in Kissimmee with his wife and two kids, Jason got into real estate for financial freedom and more family time. He enjoys camping, beach trips, and the outdoors.
With expertise in STR management, DIY renovations, and creative design, Jason helps other investors gain confidence and grow their portfolios.
PMS: Hospitable
STR Superpower: Guest Experience
Coach Jim
Jim is an experienced Estate Manager and Personal Representative with 13+ years managing 50,000 sq. ft. of luxury real estate across three states.
Skilled in property upkeep, events, budgeting, and team leadership, he began investing in real estate in 2019, including a short-term rental in the Smoky Mountains.
With help from the Short Term Shop and hands-on work, he and his wife launched a successful STR business. Based in upstate New York, Jim enjoys traveling, hunting, fishing, carpentry, and helping others succeed in real estate.
PMS: Guesty For Hosts
STR Superpower: Attention to detail & guest experience.
Coach Patrick
My name is Patrick Andres, and I am a passionate short-term rental investor. Since 2021, I have successfully managed and grown my STR portfolio, currently operating four properties in Panama City Beach and Cape San Blas, Florida.
My superpower is finding great deals—identifying undervalued properties and turning them into profitable, well-loved vacation rentals. He enjoys helping others navigate the world of short-term rentals, sharing insights on maximizing profitability, and building long-term wealth through real estate
PMS: OwnerRez
STR Super Power: Finding good deals
Coach Katrina
Katrina is a short-term rental owner with properties in Pensacola Beach and New Orleans. She focuses on guest experience through proactive hospitality and clear communication.
With experience in STRs, long-term rentals, and commercial real estate, she brings a well-rounded perspective to property management.
As a live-in STR manager and mom of two, Katrina values the flexibility real estate offers to balance family and travel.
Outside of hosting, she enjoys cooking, exploring new places, and helping others grow their portfolios by sharing her journey.
PMS: OwnerRez
STR Superpower: Guest Communication & Proactive Hospitality